Support DUQ: Business & Organization Program Underwriting
For a list of the businesses and organizations that have made a substantial investment in DUQ, click here.
DUQ 90.5 FM, the region’s source for news, jazz and National Public Radio (NPR), provides businesses and organizations with excellent opportunities:
– To reach desirable demographics
– To heighten awareness of your products or services
– To cultivate a positive image in your community through your association with NPR’s award-winning, standard-setting news programs such as Morning Edition and All Things Considered
What is Program Underwriting?
A wide variety of small, medium and large-sized businesses, associations and nonprofit organizations support DUQ 90.5 FM through program underwriting. This financial support is acknowledged on the air with announcements that are customized to the specific business or organization. The frequency, number and scheduling of the announcements depends upon the level of your financial support.
Who Will Hear Your Underwriting Announcement?
DUQ’s radio programs reach more than 150,000* listeners each week in the greater Pittsburgh metropolitan area. Many businesses and nonprofit organizations find program underwriting on DUQ to be an excellent way to reach a very desirable audience with targeted, on-air marketing messages.
(* DUQ 90.5 FM’s weekly metro audience, source: Arbitron Fall 2003; Persons 12+, TSA)
Why Should Your Business or Organization Underwrite on DUQ?
No other radio station in the region has a higher percentage of affluent listeners or listeners who describe themselves as professionals and executives. DUQ listeners are better educated, more affluent and more influential in both community and business decision-making. They are web savvy and travel nearly three times as much as the average Pittsburgher. They tend to lead a healthier lifestyle and are very interested in the arts.
Underwriting is a smart and effective use of marketing, promotion or public relations dollars for long-term positioning or top-of-mind awareness and is also an excellent way to support DUQ.
Learn more about the benefits of DUQ underwriting by calling 412.396.5481 or send an email message to [email protected].
DUQ Underwriting Guidelines
DUQ Broadcast Range